No matter what the business situation (distressed, transitional or rapidly growing), a business must continually examine its marketing plans and measure performance against these plans and ask the tough questions.
Are margins being maintained?
Are market share goals being met?
Is the customer base growing or being eroded by competition?
If there is erosion, what is causing the erosion?
Are all market opportunities being met?
Are the product offerings keeping up with the market dynamics?
Etc.
Let Maximize Management examine the situation, answer the tough questions and help develop an effective marketing plan.
Expect Results...
** Led a cross functional team of a big box retailer to develop and implement a highly successful tracking and measuring sales system. The system allowed Store, District and Regional leaders to monitor added value selling at the category and sub-category levels. The result was $40M sales improvement in these highly profitable categories.
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Are margins being maintained?
