Jay Reidenbach

Jay Reidenbach has had more than 30 years of success as a Senior Executive in the telecommunications/data networking industry. He began his career with Bellsouth and held numerous positions in sales, sales management, marketing, services and public relations before becoming Vice President of Florida operations for a new division of AT&T. Jay was responsible for sales, marketing, client relationship, brand awareness and public relations for this computer, voice/data networking start-up. He then became Vice President of the southern region with P/L responsibility of $600MM for 9 states serving AT&T's commercial accounts.

Jay was a member of the senior team responsible for the turnaround of a division that had lost $200MM. Three years later, as a result of sales effectiveness initiatives, reducing the number of products, repricing remaining products and SG&A reductions, the division made a profit of $102MM. He became Vice President of sales and service for Lucent Technologies and was responsible for P/L of $850MM, all direct and indirect sales resources (2200), all service technicians (1800), related fleet management (1200 vehicles), warehousing and logistics in a 14 state area. During this time, Jay improved customer satisfaction/service and reduced costs by consolidating 9 call centers into 2-250 seat centers serving 100,000+ clients.

Jay concluded his career with Lucent Technologies as Vice President-Eastern Region with overall responsibility for 18 separate P/L markets from Boston to Miami totaling
$1.8 billion.

Jay's broad business background and experiences can provide significant value enhancing benefits to both new and existing enterprises.